World Polio Day Public Awareness

RCB Publicity Blitz for World Polio Day in INOX theatres


To keep India Polio-free we need to continue with, and step up the momentum of immunization campaigns. On the occasion of World Polio Day, which falls on 24th October, a strong message about the importance of immunizing children below 5 years has been created. It is now being flashed and being played with an audio message in 26 multiplexes with 117 screens (Audi mini theatres) with  an average seating capacity of minimum 23,000 viewers. Each multiplex has five shows and the message is flashed on the cinemascope screens for 12 seconds before the start of the movie as well as during the interval.

We all deeply appreciate the initiative of Rtn. Manohar Menda for not only creating and designing the important message, but also ensuring that this is screened in so many INOX theatres in Karnataka, Kerala, Tamil Nadu, Telangana and Andhra Pradesh, giving it such wide coverage. Thank you Rtn. Manohar Menda.

Rtn. Deepak Nakra,

Director - Community Services

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